During my collaboration with Brian Strumke of Stillwater Artisanal, I focused on creating compelling visual stories that not only captured his unique personality and brand but also highlighted Japan’s vibrant craft beer scene. My primary goal was to showcase Brian's 13-year impact on the craft beer world and his role as a global tastemaker. As an innovator who sparks conversation and embraces spontaneity, Brian’s influence needed to be conveyed to his diverse audience of beer enthusiasts, loyal fans, family, and curious newcomers.
Together, we defined our objectives, target audience, and ideal content to build anticipation and excitement. By shining a spotlight on Japan, we generated buzz and enhanced engagement, ultimately drawing more views and interaction across social media platforms.